Clothing in the U.S.V.I is generally very casual with comfort as the ultimate aim.

Updated in 2026, originally published in December 2020
Lightweight cottons and linens are common with the island heat, and many fashion designs include hats to avoid harm from the sun. Overall, island-wear consists of bright and bold colors, adding a sense of warmth and positivity to every piece and style. You can also check out more looks in our travel guides of the Caribbean.
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Caravan Gallery
Caravan Gallery has specialized in local fine jewelry and authentic artifacts from around the world since 1991. Highlights of the shop include the original St. John Hook bracelet and the finest selection of Larimar, the “Gemstone of the Caribbean.” Stepping into Caravan Gallery is like beginning a treasure hunt for the perfect St. John memory.

Bamboo Studio
Bamboo Studio is a must-visit destination for lovers of unique jewelry, creating island-inspired pieces handcrafted from recycled gold and silver.

Asha World Designs
This company on the island of St. Croix brings a wide selection of eclectic attire. Vintage and ethnic clothing is common as well as work from emerging global designers. Asha wants you to always remain curious and to keep traveling to experience new adventures.
Sloop Jones
St. John artist Sloop Jones paints colorful and tropical clothing, adding whimsy and wit to every pattern. This wearable art is made of high-quality material with 100% cotton and linen that allows your skin to breathe in hot weather.

DPMNM – Don’t Pay Me No Mind
Just Beach
Just Beach has all your needs for a day at the beach. Swimwear, T-shirts, flip-flops, beach bags, and swimsuit cover-ups are available along with rompers and dresses for fancier occasions. This store is located in Mongoose Junction in St. John, offering an easy walk to restaurants and other shopping areas.



