Clothing in the U.S.V.I is generally very casual with comfort as the ultimate aim.
Lightweight cottons and linens are common with the island heat, and many fashion designs include hats to avoid harm from the sun. Overall, island-wear consists of bright and bold colors, adding a sense of warmth and positivity to every piece and style. You can also check out more looks in our travel guides of the Caribbean.
MIST – Made in St. Thomas
Made in St. Thomas offers handmade screen prints. From streetwear and beachwear to athletic-wear and beyond, MIST brings an island vibe to every piece of clothing. Menswear is also available as well as prints for all ages.
Dimes & Nickels Apparel
Dimes & Nickels Apparel aims to use unique Virgin Island culture and creativity to bring a distinctive style that you’re proud to wear. With vivid and captivating colors as well as bold designs, D&N sticks to its island roots. Dhymond Nicholls hand-painted VI shirts and shoes in high school, but the demand grew so high that she teamed up with friend Kayla Dittrich to evolve this graphic design brand.
DPMNM – Don’t Pay Me No Mind
Founded in St. Croix back in 2015, Felix London was inspired by a mixture of high fashion and urban streetwear. DPMNM embraces individuality without sacrificing one’s personal style, being ageless and colorless and meaning, “Don’t pay me no mind.” What does it mean to you?
Made In St. John
This local company designs and prints all their clothing on the island of St. John. Each piece is created by the beauty and quirks of the island. This store is located in Mongoose Junction, and clothing is made with incredibly soft, premium fabrics.
Sloop Jones
St. John artist Sloop Jones paints colorful and tropical clothing, adding whimsy and wit to every pattern. This wearable art is made of high-quality material with 100% cotton and linen that allows your skin to breathe in hot weather.
Asha World Designs
This company on the island of St. Croix brings a wide selection of eclectic attire. Vintage and ethnic clothing is common as well as work from emerging global designers. Asha wants you to always remain curious and to keep traveling to experience new adventures.
Just Beach
Just Beach has all your needs for a day at the beach. Swimwear, T-shirts, flip-flops, beach bags, and swimsuit cover-ups are available along with rompers and dresses for fancier occasions. This store is located in Mongoose Junction in St. John, offering an easy walk to restaurants and other shopping areas.
