6 U.S. Virgin Islands Fashion Brands To Check Out

Clothing in the U.S.V.I is generally very casual with comfort as the ultimate aim.

Dimes & Nickels Apparel
Dimes & Nickels Apparel

Updated in 2026, originally published in December 2020

Lightweight cottons and linens are common with the island heat, and many fashion designs include hats to avoid harm from the sun. Overall, island-wear consists of bright and bold colors, adding a sense of warmth and positivity to every piece and style. You can also check out more looks in our travel guides of the Caribbean.

 

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Caravan Gallery

Caravan Gallery has specialized in local fine jewelry and authentic artifacts from around the world since 1991. Highlights of the shop include the original St. John Hook bracelet and the finest selection of Larimar, the “Gemstone of the Caribbean.” Stepping into Caravan Gallery is like beginning a treasure hunt for the perfect St. John memory.

Bamboo Studio

Bamboo Studio is a must-visit destination for lovers of unique jewelry, creating island-inspired pieces handcrafted from recycled gold and silver.

Asha World Designs

This company on the island of St. Croix brings a wide selection of eclectic attire. Vintage and ethnic clothing is common as well as work from emerging global designers. Asha wants you to always remain curious and to keep traveling to experience new adventures.

Sloop Jones

St. John artist Sloop Jones paints colorful and tropical clothing, adding whimsy and wit to every pattern. This wearable art is made of high-quality material with 100% cotton and linen that allows your skin to breathe in hot weather.

Sloop Jones
Sloop Jones

DPMNM – Don’t Pay Me No Mind

Founded in St. Croix back in 2015, Felix London was inspired by a mixture of high fashion and urban streetwear. DPMNM embraces individuality without sacrificing one’s personal style, being ageless and colorless and meaning, “Don’t pay me no mind.” What does it mean to you?

Just Beach

Just Beach has all your needs for a day at the beach. Swimwear, T-shirts, flip-flops, beach bags, and swimsuit cover-ups are available along with rompers and dresses for fancier occasions. This store is located in Mongoose Junction in St. John, offering an easy walk to restaurants and other shopping areas.

Amanda Dettmann

Contributor

Amanda is an avid traveler who calls Maine her home, but her favorite places include Amsterdam's Christmas markets and Shakespeare's Globe in London. She is passionate about poetry, theatre, and teaching writing to kids and adults with disabilities. She thinks the best part of traveling is hearing strangers' incredible stories. Her ultimate mission? To find the tastiest cappuccino in the world.

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