If you’re running a small bus tour business, online marketing is a strategy you can’t afford to ignore. Luckily, there are many different ways to promote your tours online, and most of them are relatively affordable.
Promoting your business can be daunting if you’re a small bus tour company. Firstly, it’s challenging to make your name out there and compete against some big tour companies. Second, you have to be careful not to overspend on marketing and advertising, as this can quickly affect your profits. And third, with so many online marketing channels to choose from, it can be hard to know where to start. Here are the top online marketing strategies we have repeatedly seen work with small bus tour companies.
Never underestimate the power of good content
One of the most effective ways to market your bus tour business online is through content marketing. By creating high-quality blog posts, infographics, videos, and other types of content that are relevant to your target audience, you can attract more attention to your tours. You can also use travel posters to help you get more website visitors — it will help you build trust with potential customers and establish your company as an expert in the industry.
To ensure your content marketing efforts are effective, target keywords your ideal customers are searching for and promote your content across social media and other channels. You can also consider guest posting on relevant blogs or websites to reach a wider audience.
Get active on Facebook
Not every social media platform is created equal. For example, Facebook is great for building brand awareness and connecting with potential customers, but Instagram is better for showcasing your tour products and services. Therefore, it’s important to choose the right platform for your bus tour business.
LinkedIn, for example, is not a good choice for marketing your bus tour business. Why? Because LinkedIn is a business-oriented social network, most users are not looking to book tours or travel. Instead, they’re more likely to be interested in business news, articles, and job postings.
On the other hand, Facebook is perfect for marketing your bus tour business because it has over two billion active users and counting. Similarly, YouTube is great for sharing video content about your tours, as it will give a live demonstration to your potential clients of the kind of experience you offer.
Facebook and Instagram ads are worth the investment
Another online marketing strategy that can be effective for small bus tour businesses is paid advertising. While it can be tempting to avoid paid ads because of the cost, they can be a great way to reach a larger audience and generate more leads.
When choosing which paid advertising platform to use, consider what your goals are and who your target audience is. For example, if you’re looking to generate more leads, then Facebook Ads might be a good option. However, Instagram Ads could be a better choice if you want to increase brand awareness.
Once you’ve selected a platform, create ad campaigns that are relevant to your target audience and that offer something of value. For example, you could offer a discount on tours for people who book within a certain time frame. Just be sure to track your results to see which campaigns are generating the most leads.
SEO is a must-have!
SEO is a must-have for any small bus tour business that wants to succeed online. SEO stands for “search engine optimization,” and it’s the process of optimizing your website and content to rank higher in search engine results pages (SERPs).
There are several factors that go into SEO, including on-page factors like keyword optimization and backlinking, as well as off-page SEO factors like social media engagement and website authority.
To get started with SEO, conduct keyword research to find the right keywords to target on your website and in your content. Once you’ve identified the right keywords, be sure to include them in your website copy, blog posts, titles, and meta descriptions. You can also use them to create social media posts and paid ads.
A final piece of advice
In addition to keyword optimization, you’ll also need to focus on building backlinks to your website. Backlinks are links from other websites that point back to your site. They help improve your website’s ranking in search engine results pages (SERPs) and can also increase your website’s traffic and authority.
To build backlinks, start by creating great content other websites want to link to. You can also reach out to relevant websites and ask them to link to your content. Finally, promote your content across social media and other channels to get more people to link to your site.