There are many reasons why you may need to relocate your business.
Perhaps your lease has expired on your existing business premises or you’ve found a more suitable location. Whatever the case, challenges are likely.
So, with this in mind, here are five potential roadblocks and how to overcome them.
1. The need for functional and secure storage.
The right storage solutions can make relocating a whole lot easier. No matter what type of business you run, you’ll likely need somewhere safe to store equipment, machinery and tools. Steel structures are a practical, hassle-free and robust storage and working area. Essentially, by covering the space between shipping containers with easy-to-assemble, pre-cut steel panels, you can maximise what would otherwise be wasted space.
2. The cost of a complete relocation.
An average $16,229,125 per company is spent on relocation every year. This is a huge sum, so you must make sure you’ve a fool-proof relocation plan in place to avoid spending more than you have to. That might mean putting your faith in relocation specialists who know how to cut costs and protect your bottom line. Outsourcing mobility can give your workforce peace of mind that the entire process is being handled professionally and that you’re not simply moving on a whim.
3. Business downtime.
It’s important not to lose customers due to excessive business downtime. So, what can you do to keep things flowing smoothly? Well, firstly, you could always relocate on a weekend or public holiday when people won’t expect you to be working. This is particularly suitable for offices who tend to shut on a Saturday and Sunday. Secondly, you could temporarily operate from two sites until you’re fully settled in your new location. Be aware, however, that this is likely to cost you more money.
If you have a physical business presence as well as a digital business presence, you can take advantage of the latter. So long as your online team can function properly, from your new site or home, you can direct customers to your website or social media channels while you relocate.
4. Relocation communication.
When it comes to communication, transparency, authenticity and honesty are essential. Indeed, an international survey by Cohn & Wolfe found that 87% of global consumers felt that it was important for brands to ‘act with integrity at all times’, ranking authenticity above innovation (72%) and product uniqueness (71%) when asked what they valued most in a brand.
Therefore, treat your consumers with respect by telling them what your company is doing and why. You could even turn the relocation into a fun campaign such as ‘we’re moving to a bigger office, with more fun people to bring you…’ and then attach an infographic, GIF or video of future aspirations and ideas.
5. Happy staff.
Relocation must be done carefully in order to keep your staff members happy. Employees have a lot to consider when it comes to moving towns or states, so help them by providing as much information as they need. On average, companies give employees two weeks to accept a formal transfer offer. But, where possible, try not to spring this on them out of the blue as two weeks is a very short time. If an offer is accepted, companies usually give their employees four weeks to move and report to new jobs.
To keep morale high as well as productivity, think about offering tailored relocation packages to secure and retain skilled employees. 70% of employees see mobility as a growth opportunity, so done right your company could thrive backed by positive team members. It’s important to note, however, that UK employees (31%) are more likely to be open to a global relocation than their US (17%) counterparts, so moving outside of the country is likely to be a more difficult challenge.
Relocating is not an easy task, but with careful thought it can be a great way to take your business to new heights.