A blog is an extension of yourself.
If you’re starting a travel blog just to make money, forget it. Not that you have no hope of succeeding, but because having a successful travel blog means creating a place to share your experiences, inspire world travelers and provide direction.
A blog is an extension of yourself. It captures your thoughts, experiences, and passion in a way that makes people want to get off their couches, book a flight and start living! If this is what you want to do, then you have come to the right place.
Below are some tips to show you how to start a successful travel blog and avoid common pitfalls.
1. Pick a unique name for your blog
The first and most important step on your journey to creating your blog is to choose a name you like that also reflects your passion.
Your blog name should be original, brief and open-ended.
As a general rule, do not try to make your name sound like other successful blogs. That is an automatic fail, as people will think you are a knock-off. Also, keep the name short so it is easy for people to remember.
An open-ended name means you are not limiting yourself to one type of travel, or reader. Calling your blog Frodo’s European Adventures limits you to Europe. What if you decide to travel to other continents, do you then change your name after people have already become familiar with it?
The good thing is that as you begin your blogging journey, you can reinvent yourself a few times, so don’t stall trying to find the ‘perfect name.’ Pick one you like or ask friends to choose from a few options and then move on to step 2.
2. Design your logo
There is something about having a logo that makes the experience feel real. It is the foundation of a visual identity for your blog, and gives readers something to easily recognize and say, “Hey, that’s …..’s blog!”
If you don’t have any design skills, hop on to a freelancing website like Peopleperhour or Fiverr and pay someone $20 to design a logo. You can also do it yourself and design a free logo on Canva.
Remember that you are starting off, so it doesn’t have to be perfect.
3. Build your website
Now that you have a name and a logo, it is time to build your website. It is remarkably easy to build a website these days without a background in graphic design or some other fancy degree. All you need to do is go to WordPress, Wix or any other self-building website.
There are themes you can choose from particularly for travel blogs that will make you look like a design genius! It is your blog, so try and build one, even if you can afford to pay someone to do it. This will give you a feel of how you want the layout to look.
4. Optimize for SEO
A very common mistake bloggers make is not optimizing their websites for search. Search engine optimization (SEO) means formatting your website in a way that makes it easier for readers to find it via search engines. Without this, many readers would not get to see your amazing content.
This is a process you can learn on your own, but that might take too long. An easier process is to engage the expertise of a digital agency.
Bear in mind that SEO can get you from a few hundred readers to tens of thousands. This visitor explosion would lead to a lot more income, so digital agencies charge a respectable amount for their services. If your budget is not matching up to what they require yet, then make do with plugins like Yoast SEO.
5. Write great content
Now, you are ready for the most important aspect of creating a successful travel blog – getting great content. The good thing is you don’t have to wrack your brain looking for what to write. Just write about your travel experiences and places you would love to go to.
Just because you have a blog does not mean the only content type you are limited to is articles. If there is anything world travelers love to get them ready for a trip, it is amazing pictures and tantalizing videos.
Mix your content by combining all three – text, pictures, and videos. Your videos don’t have to be cinema quality with sound effects, followers just need to see what these places look like.
For your write-ups, remember that originality is best. Don’t try to sound like other successful travel bloggers. Let your personality flow on your pages. Be natural, be engaging and be fun.
Now that you know how to start your successful travel blog, the next step is to go out and start creating your website. It may seem rocky to begin with, but this is your passion, so be persistent and it will pay off.