How To Promote A Travel Blog On TikTok

TikTok has become the go-to for content creators and travel bloggers, and it’s one of the most popular apps today, with over eight hundred million active users.

How to Promote a Travel Blog on TikTok
Photo by Solen Feyissa on Unsplash

If you are just starting out and want to grow quickly on the platform, there are many strategies you can use to promote a travel blog on TikTok. For starters, you need to create short, engaging content. Next, you can try promoting your channel using hashtags, TikTok challenges, and even signing up on a TikTok growth website. These sites fast-track your growth by increasing content engagement and the number of followers. Let’s take a closer look at how to navigate your way on TikTok and grow your travel page on the platform.

1.   The Format

Among the popular formats of TikTok Travel videos are tutorials, How-Tos, and listicles. Listicles are a great way of providing information in small, consumable bits that are easy to understand. They help your audience stick around till the end as they learn more about the places you’ve visited or recommended. You can add a touch of finesse with a trendy track to help set the pace for each point and make it sound professional by editing it to the track’s beat and rhythm.

Other fun and creative ways include tutorials and how-to videos. These can show your cool transitions, the before and after of your edits, cityscape reveals, and landmark reflections. You can also do sped-up edits, which make people rewatch it several times to absorb the information fully.

2.   Repurpose Your Already Existing Content

Reusing the images and videos from your blog entries is a certain approach to attract people to click on your account. You may be on your way to having a successful account if you can create a passable montage with the images you have. Creating a story from 15 to 60 seconds will require you to only go for the best bits. This will make your content fresh and vibrant.

3.   Find Inspiration

There are so many already established successful TikTok travel blogs out there. These include the likes of Hand Luggage Only, Follow Me Away, and Jon Miksis. You should check them out to see what makes them stand out from other travel blogs and their wow factor. Taking a page from their book might guide you on what to do differently with your channel. Remember, the aim is not to copy what they are already doing but to try and develop something new and fresh that will hook your audience.

4.   Originality

As much as you should benchmark what other creatives are doing, you should also be original. This means letting your content speak in your personality. Your audience wouldn’t appreciate you plagiarizing someone else’s work.

So, take time to select what kind of content producer you would like to market yourself as. It is acceptable to seek inspiration, but if you want to draw in a large following, be true to who you are and make every effort to stand out.

Growing on any social media platform can be challenging, but with the right strategy, you can build a large following for your travel blog on TikTok, Facebook, and other platforms. Keep posting consistently, be original, have patience, and eventually, you will find yourself growing.

Team JST

Team JST work with our sponsors, shop vendors, and many more to create informative and engaging content.

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