The digital success of your business or personal website requires combining just two key components: good quality writing and SEO best practices.
It sounds simple enough, doesn’t it? But it takes a great deal of work to bring these two elements together in a way that attracts search engines for rankings and increases the user experience. In this article, we will list several tips that will help you to construct the right kind of content to get the results you seek.
Keywords Are Still The Foundation
Everything related to how your website is viewed by search engines still revolves around keywords. They are the hooks that catch search engines and allow them to match your website to user queries. This is why the first thing you should do before creating content for your website is some extensive keyword research. Remember, to reach your target audience, keywords are vital. This is an important factor to consider.
Tip #1 – Look To Your Competitor For Keywords
If your competition is ranking high on Google, you can bet it has to do with content that uses the best topical keywords for your niche. Take a good look at what your competitors are using. Don’t copy them, or you’ll come across like a clone. But use their top keywords as a starting point. Long-tail keywords and topical niche keywords can all come from this practice.
Tip #2 – Use One Or Two Keywords On All Content
Except for your homepage, each page of your website, and every blog post you publish should contain one or two of your keywords. Remember, when search engines crawl sites, they tend to group pages with similar content. Your keywords will help your pages get indexed properly. With correct indexing, queries will see your pages more frequently.
Tip #3 – Keywords Should Go Where They Work Best
As great as keywords are to your digital success, they need to be used properly. There are five key locations where keywords stand out most to search engines. In order of priority, keywords should go in your title tag, in internal links that appear in your content, in the alt attribute of images, in headline tags, and in the meta description.
Writing Better Content
Digitalauthority.me reports the written word is what will keep people coming back to your website for more. Content that creates an emotional response is the most successful. Whether that makes viewers laugh, cry, think – really, any response. Building an emotional bond with visitors to your website results in them investing in what you write and returning. With content that speaks to people and makes sense to them as they read it, you will create trust, brand loyalty, and so much more. Here’s how to do that.
Tip #4 – Write About What You Know
If your website is about rockhounding, it makes sense that you should be writing about that topic. You can create a blog about a particular rockhounding expedition you participated in or a rockhounding show you attended. Remember, although you may not think the content is particularly riveting, if it speaks to your target audience, it will bring you results.
Tip #5 – Answer Questions
If you struggle with coming up with topic ideas to write about, why not target questions about your topic? You can easily write a series of articles answering simple questions such as, “What is rockhounding?” or “What to wear when rockhounding?” These “answers” to common questions about your niche can produce a lot of positives for your website.
Tip #6 – Create Content Regularly
One of the things about search engines to remember is that they require new things to crawl and index to keep your rankings intact and to keep your website indexed. By creating content with regularity, at least once a week or so, you keep your audience connected to your brand and keep the search engines coming back to see what’s new and interesting.
Always Keep Learning
Internet technology keeps evolving. What you know about SEO and content writing today may change somewhat in the future. This is why it is always a good idea to stay on top of things by reading articles and blogs from industry experts on the topic. The more you know about the tools you use, the better equipped you will be should there be a shift in algorithms or anything else that will impact your digital success. Here are some more tips:
Tip #7 – Always Be Prepared
Not feeling inspired right now? That’s okay. But be sure to carry either a small notepad and pen or a tablet with you so that if something you see, hear, or do during the day makes you think of an article topic, you can jot it down for later. You may even have time in the lunchroom to include a few sentences on how to best approach the subject as a new blog post.
Tip #8 – Blast Your Favorite Tunes
There is something about music and how it affects us mentally. If you play some of your favorite music, chances are you are going to be transformed into memories from your past that were good, fun, and exciting. Sometimes when we let our minds drift off to these places, our imaginations kick into gear. It may bring topic ideas to the surface for you to explore.
Digital success takes time. However, if you combine SEO best practices with well-written content, you will experience online success more quickly than those who do not apply these principles together. It takes a bit of experimentation to find the right mixture, but once you do, it will be worth the effort. With the right combination of keyword-based content and SEO tactics that attract search engines, your website visitor count is going to increase. And that will eventually cause revenue to increase as well.
