Why All The Cool Kids Are Hanging Out At east Hotel Hamburg

east Hotel is everything travelers look for in a slick city hotel.

Why We Love This: Hamburg is an edgy and futuristic city which calls for a cool urban hotel for a stay in a cool urban city. east Hotel is hands down the hippest destination for food, events and overnight stays in Hamburg. It’s the place to see and be seen in this progressive German city that never sleeps.


The classic building which houses the hotel maintains the industrial brick façade from the days when it used to be a factory for ironworks. Entering east feels like stepping into an exclusive members club for the trendiest in-the-know clientele.

The east brand is all about hip futuristic design. Every corner of the lobby is dim, sleek and sexy, illuminated by creative fixtures glowing in neon colors. The hotel’s designer, Jordan Mozer, was inspired by the artistry of malleable metal from the building’s original factory. Every element installed in the hotel is made up of curves with no pointed angles. The hotel is filled with edgy custom-made pieces and furniture that bring east’s ultramodern hospitality vision to life.

east is a cohesive hub spread over multiple complexes comprised of meeting rooms, lounges, event spaces, cinema, spa, fitness center, bar and a buzzy restaurant. The business areas are stylish and high-tech. The gym has multiple sections stacked with comprehensive fitness equipment. The spa is a fabulous oasis floating above the urban sprawl.  Whether you’re in town for business or an urban getaway, east has all the amenities you need to feel taken care of in style. For weekend warriors, it’s the place to be before, during and after a night out on the town.

east was created with a comprehensive hospitality concept in mind. It started with a trendy restaurant where everyone would want to be, then expanded to having rooms where people could continue their night in good company. Since the hotel opened 15 years ago, the east brand has expanded into chic restaurants throughout Hamburg and a club in Mallorca. Guests of the hotel are welcome to dine at east’s sister properties including Clouds, Hamburg’s hottest rooftop bar, or at Coast, a Mediterranean restaurant on the harbor. No matter where you are in the world, east promises a swanky good time surrounded by chic insiders.


The rooms at east serve as your funky cool private oasis. The defining characteristic of east’s hotel rooms is the unique open floor plan. Similar to a studio set-up, the bed, desk and bathroom are arranged around one large open space with no walls or doors. The rooms feel much more spacious than the average city hotel and the connected space allows for freer movement.

As expected from a hip contemporary hotel, the rooms are decked out in sleek and convenient technology. Everything is at the tip of your fingertips through the customized tablet, which allows you to plan your trip with the concierge or message the front desk from the comfort of your room. The TVs include Sky TV, Germany’s premier cable programming, which means you can watch all major football games without having to go anywhere. The cool pull-out minibar offers fairly priced bottles of wine exclusively made for the east brand and tasty snacks.

For the adventurous, they should request a room in the newly remodeled Aqua wing. The bedrooms in the Aqua wing feature waterbeds and more space for an extra groovy time.


Lucky for guests of the hotel, east restaurant just happens to be one of the hottest in the city. The cavernous space surrounded by sky-high curved pillars and floor-to-ceiling windows is vibey on any night of the week. Well-heeled diners descend into the restaurant for delicious sushi and top-choice cuts of meat.

east restaurant was Hamburg’s hot spot for sushi worth splurging for since its opening. The restaurant serves mouthwatering maki rolls and fresh sashimi that can be enjoyed in an upscale setting. The main menu also offers an eclectic mix of Asian fusion dishes such as the Thai Caesar salad, King Prawn Udon and Glazed rock shrimp with truffle-ponzu sauce. A recent and exciting development at east restaurant is the addition of the U.S. Southbend Infrared Grill. The U.S. Grill cooks meat at a scorching 800° C and churns out juicy Black Angus ribeyes, lobster tails and South American entrecote with a perfect crust.

east restaurant has it all, from excellent quality cuisine, unique space and buzzy atmosphere. It’s the city’s favorite place for any fun occasion, whether you’ve got a hot date to impress or need a night on the town with friends.


east Hotel is conveniently located in the heart of St. Pauli, which happens to be one of Hamburg’s trendiest neighborhoods at the moment. The location truly couldn’t be more central. St. Pauli was the sailors’ area back in the day and is still home to Hamburg’s world-famous red-light district on the Reeperbahn. It’s close to Hafencity on the Elbe River and right under the trendy hipster area of Sternschanze.

east hotel is perfect for night owls who wish to be steps away from the most popular nightlife destinations in Hamburg. Reeperbahn is lined with rowdy dive bars galore and trendier cocktail bars like clockers and Chug Club are tucked away on side streets. It’s easy to explore Hamburg’s main attractions by the river on foot and there’s never a U or S-Bahn station far away. Plus, the location is extremely convenient for football fans who can be at St. Pauli football stadium in minutes to catch a game.

Go to east Hotel Hamburg for more information.

Nadia Cho

Communications Associate

As the empowered female behind the blog: International Women of Mystery, Nadia reps Team JST traveling the world in search of exclusive features on hidden gems and cool hotspots. You can find her exploring metropolitan cities or lounging on tropical beaches.

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