BY DAISY HARDWICK, Co-owner of What Daisy Did (Northampton, England)
My name is Daisy Hardwick, co-owner of What Daisy Did. I started my ethical fashion label in India nearly four years ago, after backpacking in Asia for three months. Every part of my life has been influenced by the places that I have traveled and the people I have met. What Daisy Did was the name of my travel blog, which documented my time traveling, experiences and ideas. The name slowly evolved into the fashion label as it documented its creation. Sustainability has always been a big part of my life as it was for years with my role working in events around the United Kingdom. Whilst traveling I found that Asian countries are far more creative and resourceful when it comes to saving waste. For example, in India the street lamps are often just old decommissioned train tracks; or disposable cups are often made from thin clay, so that they can be thrown back into the ground. It’s in India that we met some fantastic tailors who allowed all of our influences and ideas to come together.
For anyone who loves to shop and support the environment, here are my top five eco-friendly must-shop boutiques in London!
Hours: Tue-Fri 11 a.m.-6 p.m.; Sat-Sun 12 p.m.-6 p.m.
Call: +44 20-7928-3444
Not only does Ganesha stock our bags, but it also offers an incredible selection of various ethical and fair trade goodies, too!
Hours: Mon-Fri 9:30 a.m.-6 p.m.
Call: +44 20-7607-1173
With a lovely selection of beautiful, sustainable clothing, Braintree is one of my favorite shops in London; not to mention they have my favorite bamboo socks!
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Hours: Mon-Wed & Fri-Sat 10 a.m.-7 p.m.; Thursday 10 a.m.-8 p.m.; Sunday 11 a.m.-6 p.m.
Call: +44 20-7836-6547
A mix of vintage, reworked and upcycled clothing and accessories, Rokit is THE spot for all your vintage needs.
Hours: Tue-Sat 11 a.m.-6 p.m.
Call: +44 20-7241-0103
Here Today Here Tomorrow offers a great selection of ethical fashion clothing brands. Don’t forget to visit their studio shop, which provides a unique opportunity for customers to see firsthand how sustainability and transparency is key to their production process.
Hours: Tuesday 11 a.m.-7:30 p.m.; Wed-Sat 10 a.m.-6 p.m.
Call: +44 20-3620-2361
Two words: vegan shoes! The Third Estate is an awesome shop for the environmentally minded consumer and their ethical production practices make it a worthwhile stop on your London shopping spree!
BONUS! People Tree
Call: +44 20-7042-8900
People Tree is the U.K.’s biggest ethical clothing brand online. Though they don’t have a physical shop, they do often have great sample sales at their studio, which is a great way to catch some one-of-a-kind deals!
Where do you go shop in London? Let us know in the comments.