5 Of The Most Authentic Shops In Covent Garden

This line of stores is all connected, about 500 feet total distance from Chic in Store to The Yards Covent Garden.

For the ultimate shopping experience, head to the West End of London. Covent Garden holds a unique charm, with cobbled streets and all types of experiences: places to shop and dine with theatre right around the corner. Here you’ll find the hub of British designers along with international fashion stores in this list of five places to shop near the same street.

1. Chic in Store

Chic in Store, 23 Rose St, Covent Garden, London WC2E 9EA, United Kingdom

Located on Rose Street in Covent Garden, Chic in Store is a pure cashmere store featuring cashmere tops, trousers, and even cashmere accessories. These fashion pieces are elegant, offering classic and timeless styles still at an affordable price. Chic in Store believes in fair trade and investing in communities without added expenses, developing clients through small, independent boutiques up to luxury stores. All in all, Chic in Store is committed to sustainable and ethical fashion, supporting families in the area where the cashmere originates from.

2. The Shop at Bluebird

Carriage Hall, FIG at The Shop at Bluebird, Floral St, London WC2E 9DP, United Kingdom

Inspired by art deco looks and designs, you will find the most unique pieces of clothing on all of Floral Street. The Shop at Bluebird is ever-evolving in its fashion inspirations, constantly searching for the pinnacle of luxury and design and bringing this to every customer. This is the perfect store to pick up that Christmas or birthday gift you’ve been trying to find; there are also beauty and homeware trinkets scattered around.

3. Jigsaw

Carriage Hall, 29 Floral St, Covent Garden, London WC2E 9DP, United Kingdom

Founded in 1970, Jigsaw believes in making beautiful things that last a lifetime. Pleated skirts and cashmere coats are common here with chic tailoring. This brand’s style is timeless, the company founded on the idea that everyone should embrace their own style and be true to themselves. Clothes are created and cut with the highest standards, but all clothes are reasonably priced.

4. Kent and Curwen

11-12 Floral St, Covent Garden, London WC2E 9DH, United Kingdom

Founded in 1926, this British heritage menswear store is still as popular as ever. Tan France and the Prince of Wales have even been seen wearing clothing from this company. The Three Lions Herald became Kent & Curwen’s registered trademark, the logo showing the brand’s regal and distinguished taste.

5. The Yards Covent Garden

The Yards 17 Slingsby Place St Martin’s Courtyard, London WC2E 9AB, United Kingdom

To top off your shopping experience at Covent Garden, head to The Yards, a shopping and dining oasis with fashion and lifestyle shops galore. There is also a yoga center and day spa! Shopping includes but is not limited to: Allbirds, Barbour, Calvin Klein, Eileen Fisher, H&M, Jack Wills, Pretty Ballerinas, Rohan, Reiss, Russell & Bromley, Swarovski, and The White Company.

Amanda Dettmann


Amanda is an avid traveler who calls Maine her home, but her favorite places include Amsterdam's Christmas markets and Shakespeare's Globe in London. She is passionate about poetry, theatre, and teaching writing to kids and adults with disabilities. She thinks the best part of traveling is hearing strangers' incredible stories. Her ultimate mission? To find the tastiest cappuccino in the world.

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