Sustainable fashion is important to these Swedish designers.
Stockholm’s fashion scene is notably similar to its interior design aesthetic embedded in a mix of minimalistic elegance and cozy charm. Here are ten of the most unique Swedish designers and their boutiques to visit on your next trip to the Scandinavian city.
Gävlegatan 12A, 11330, Stockholm, Sweden
Whyred is a Stockholm-based brand particularly dedicated to sustainability and individuality. Taking inspiration from fashion of the 1960s and 70s, Creative Director Jessy Heuvelink strives for a timeless feeling in every design. Whyred’s clean-cut classic looks with an edgy flair bring 70s sophistication to the streets of Stockholm.
Norrmalmstorg 2, 111 46 Stockholm, Sweden
Since 2006, ACNE has ascended to a global brand known for cool graphics catered to both male and female creatives. The Stockholm-based label stands for: Ambition to Create Novel Expression – an attitude highlighted by precise cuts and daring prints. You’ll find many ACNE stores throughout Sweden’s capital, but the flagship is the address listed above.
Sturegallerian, Stureplan 4, 11435, Stockholm, Sweden
Known for its distinct use of tweed and feminine charm, Veronica Virta is a Swedish fashion brand with a mission to make high-quality, stylish clothing affordable for all. The founder and creative director has made it her goal to offer elegant yet practical pieces for anyone, in the office and out.
Jakobsbergsgatan 11, 111 44 Stockholm, Sweden
Keeping things classy is the style of Our Legacy. Staying true to Nordic’s sense of minimal designs and simple silhouettes, collections for both men and women now exude street vibes and youthful charisma. Somehow, as modern as the garments may look, there remains a sense of nostalgia for the greatness of vintage and retro refinement.
Stureplan 4, 11435, Stockholm, Sweden
Founded in 2001 by Elin Alemdar, Stylein is a picture of the modern minimalism Swedish design is known for. The brand boasts basic colors and patterns in bold styles to form a unique collection of essentials for every wardrobe. Stylein provides comfortable solutions for everyday attire needs and beyond.