10 Of The Most Unique Swedish Fashion Designers

Sustainable fashion is important to these Swedish designers.

Stockholm’s fashion scene is notably similar to its interior design aesthetic embedded in a mix of minimalistic elegance and cozy charm. Here are ten of the most unique Swedish designers and their boutiques to visit on your next trip to the Scandinavian city.


Gävlegatan 12A, 11330, Stockholm, Sweden


Whyred is a Stockholm-based brand particularly dedicated to sustainability and individuality. Taking inspiration from fashion of the 1960s and 70s, Creative Director Jessy Heuvelink strives for a timeless feeling in every design. Whyred’s clean-cut classic looks with an edgy flair bring 70s sophistication to the streets of Stockholm.

ACNE Studios

Norrmalmstorg 2, 111 46 Stockholm, Sweden

Acne Studios
FACEBOOK Acne Studios

Since 2006, ACNE has ascended to a global brand known for cool graphics catered to both male and female creatives. The Stockholm-based label stands for: Ambition to Create Novel Expression – an attitude highlighted by precise cuts and daring prints. You’ll find many ACNE stores throughout Sweden’s capital, but the flagship is the address listed above.

Veronica Virta

Sturegallerian, Stureplan 4, 11435, Stockholm, Sweden

Veronica Virta
FACEBOOK Veronica Virta

Known for its distinct use of tweed and feminine charm, Veronica Virta is a Swedish fashion brand with a mission to make high-quality, stylish clothing affordable for all. The founder and creative director has made it her goal to offer elegant yet practical pieces for anyone, in the office and out.

Our Legacy

Jakobsbergsgatan 11, 111 44 Stockholm, Sweden


Keeping things classy is the style of Our Legacy. Staying true to Nordic’s sense of minimal designs and simple silhouettes, collections for both men and women now exude street vibes and youthful charisma. Somehow, as modern as the garments may look, there remains a sense of nostalgia for the greatness of vintage and retro refinement.


Stureplan 4, 11435, Stockholm, Sweden

Photo by worldofstylein on Instagram

Founded in 2001 by Elin Alemdar, Stylein is a picture of the modern minimalism Swedish design is known for. The brand boasts basic colors and patterns in bold styles to form a unique collection of essentials for every wardrobe. Stylein provides comfortable solutions for everyday attire needs and beyond.

Nudie Jeans

Jakobsbergsgatan 11, 111 44 Stockholm, Sweden

Nudie Jeans
FACEBOOK Nudie Jeans

Who doesn’t love a swanky pair of denim that are also eco-friendly? Nudie Jeans features premium quality jeans originated from a tiny studio in Gothenburg to more than twenty countries around the world today. What’s great about this sustainable brand is that it also offers free repairs services, so you never have to worry about wearing out your favorite pair of jeans.

Odd Molly

Klarabergsgatan 50, 11121, Stockholm, Sweden

Odd Molly
Photo by oddmolly on Instagram

The Odd Molly brand was founded in 2002 to encourage originality and spunk through fashion. Odd Molly fulfills its goals of encouragement by crafting clothes that promote the wearer’s individuality and make them stand out from the crowd. Its refusal to fit into the status quo is what makes the brand so special.

House of Dagmar

Grev Turegatan 18, 11446, Stockholm, Sweden

House of Dagmar
Photo by houseofdagmar on Instagram

Founded by three sisters following in their late grandmother’s footsteps, there’s no doubt that Dagmar is a labor of love. Since establishing the brand, its founders have worked tirelessly to achieve its now 90% sustainability that is so important to the company. Dagmar uses organic and recycled materials to provide beautiful designs that don’t negatively impact the environment.


Biblioteksgatan 6, 111 46 Stockholm, Sweden

FACEBOOK J.Lindeberg

Known for its sporty yet preppy combination, J.Lindberg is worn by your favorite golfers and Scandinavian athletes. This innovative Swedish label continues to harness lightweight technology, including the latest Ripstop® Light, which resists tearing while keeping it lightweight to be packed and stored without sacrificing your warmth. J.Lindberg’s pieces are always modern, clean and incredibly sports-luxe.


Biblioteksgatan 5, 11144, Stockholm, Sweden

Totême. Photo by toteme on Instagram

Totême is a Swedish brand which presents sleek, contemporary looks in a new way. The brand’s impeccable craftsmanship extends beyond trends by producing fashion that never goes out of style. Its founders, Elin Kling and Karl Lindman, are also committed to sustainability and promote the “buy less wear more” mentality for clothing that lasts a lifetime.

Meghan St. Pierre

Content Editor Associate

Meghan is a native of South Florida who loves nature and landscape photography. Her favorite travel activities are getting lost in new cities and trying local desserts. She has been to 22 countries, and her favorites have been Sweden and Denmark so far.

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