With the recent opening of Galerija on the waterfront of Sava River; it’s fascinating to peek at other thriving shopping centers in Belgrade where you can eat, drink, and shop ’til you drop all under one roof.
If you’ve only got a day or two to shop for souvenirs, start from the center of the city. Often considered as the Champs-Élysées of Belgrade, Kneza Mihaila stretches from Republic Square all the way to Park Kalemegdan. The street itself is Belgrade’s most ancient landmark and the longest pedestrian street in the city. Since 1979, it became part of the Spatial Cultural-Historical Units of Great Importance so that it’s technically protected by the Serbian government. The decorative street retains its original blueprint from the Roman city of Singidunum (“Belgrade” in Roman.) Today’s Kneza Mihaila is filled with both high-end and local shops that sell anything from souvenir items to fashion accessories.
If you’ve got more than a few days to spare, then check out these shopping centers that’ll give you a slice of home!
Rajiceva Shopping Center
Kneza Mihaila 54, Beograd 11000, Serbia
On one end of Kneza Mihaila is Rajiceva Shopping Center, bustling with excited footsteps and sparkling decorations. The 15,300 square meters space is home to six floors of 80 brands and boutiques with many of them launching in the Serbian market for the first time. In addition to fashion stores; there is also a supermarket, a pharmacy and a drug store. If your feet needs a little rest, pause at one of the restaurants in the mall to admire the view of the main shopping avenue as well as Park Kalemegdan.
Galerija – Beograd
Булевар Вудро Вилсона 14, Beograd 11000, Serbia
Right on the scenic waterfront is the shiny and new Galerijа Belgrade which encompasses the largest sun roof in the city, along with 3,600 parking spaces. The impetus of Galerija was to provide an innovative and luxurious shopping experience unlike any other in Belgrade. For example, 20% of the 300,000 square meter shopping mall is devoted to food and beverage, there’s also the biggest trampoline park in Eastern Europe along with an IMAX® theater that seats more than 1,700 people.
Belgrade Design District
Cumicevo sokace lokal 41, Kolarčeva 7-9, Beograd 11000, Serbia
Back in the day, this was the first shopping mall in Belgrade. Although the exterior somewhat remains to be the run-down enclave of a sordid past, Belgrade Design District is now a collection of boutiques, studios and galleries owned by Serbian artists. Items are sold at accessible price points, even better, each is made by a local designer. Some notable shops to look out for: Nešović fine arts gallery caters to art lovers intrigued by emerging artists, All Nut for organic products and Spice Up Shop for some aromatic herbs to bring home.
BIG FASHION Beograd
Višnjička 84, Beograd 11060, Serbia
Situated a bit outside of tourist hub is the massive BIG FASHION Shopping Center on the east side of the city. Opened in 2019, BIG is one of the largest malls in Belgrade and houses 100 stores in a two-floor modern edifice. The 105,300 square meter space is one of the first in the city to integrate office and retail operations in one building. For shoppers that can admire the Danube River, there is a vast array of restaurants, eight cinemas, and a kid’s playroom.
UŠĆE Shopping Center
Bulevar Mihajla Pupina 4, Beograd 11070, Serbia
Red, grey and absolute enormity is the body of UŠĆE Shopping Center. From the outside, it’s somewhat of an urban art installation. UŠĆE is one of the newest and largest shopping centers in Belgrade, so it’s ideal for travelers looking for a classic but modern mall that’s got everything from shops, restaurants and cafés. Make sure to stop by Walter Cevapi for tasty Serbian sausages!
Radnička 9, Beograd 11030, Serbia
Moving towards southern part of the city is the renowned Ada Mall, with a parking space that allows 1,000 cars. There are five stories of both local and international fashion brands, home décor, beauty, accessories, children’s stores…and much more. What sets Ada apart from traditional malls is the designers’ attention to nature: use of green roof, the building’s shape like a lake, and plenty open terraces.