Earlier this week, Starbucks announced that it will be opening its first store in Italy, causing much anger and dismay with the Italians.
Coffee is a huge part of the Italian culture, and many fear that the chain’s arrival would change that drastically.
Founder Howard Schultz has promised that Starbucks will enter the country “with great humility and respect,” but many are unconvinced. When readers were polled on facebook on whether they would welcome Starbucks in Italy, 87 percent of them said no.
The location will be a whopping 25,000-square-foot Roastery, which will be situated near the Milan Cathedral in a historic post office building. As the company only has four other Roastery’s throughout the world, this is a big deal. The beans will all be roasted on site, and coffee can be prepared via a variety of different methods from the Clover brewing system to pour over.
This new addition to the Italian coffee culture will definitely shake things up a bit, so we will have to see how it all pans out.
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