In the song “30 something”, Jay-Z rhymes: I like South Beach, but I’m in St. Tropez. Y’all drink Dom, but not Rose (hey).
Since even as early as 2005, Jay-Z and Beyoncé have been spotted to vacation in St. Tropez between world tours and hectic work schedules. Globally known as the IT hotspot frequently visited by celebrities, socialites, jetsetters and billionaires; there are quite a few local favorites that Jay-Z and Beyoncé like to revisit whenever they step off luxurious private yachts. For hip hop’s royal couple, taking a break from strolling on Bay of Pampelonne means having a glass of bubbly at the ultra chic beach lounge, or boutique shopping in Provençal hidden alleys. Follow our blazing tips below, you’ll learn how to do St. Tropez just like J + B the next time you find yourself in the cool south of France!
Make a stylish entrance and stay at Byblos St. Tropez Hotel
Since 1957, the Byblos Hotel has been luring the rich and famous in search of the ultimate St. Tropezienne experience. The hotel is located within walking distance to port and shops. Besides Jay-Z and Beyoncé, Mariah Carey and Hugh Jackman also love to vacation there for three hot reasons: Alain Ducasse’s restaurant “Rivea” (designed by Antonio Citterio and Patricia Viel who also designed London’s Bulgari Hotel), Sisley Spa and a happening nightclub (see below).
Rent out and chill on super lux yachts like “Lady Lola” and “Altitude”
The power couple likes to sunbath and sail aboard mega-yachts on the French coast. The 180-foot luxury yacht named The Altitude for $385,000 a week. Below are photos of Lady Lola, owned by Duane Hagadone (American newspaper publisher,urban planner, real estate and land developer. He is most renowned as the founder of the founder of the Coeur d’Alene Resort and Golf Course). Lady Lola is a 164 ft 950m) yacht in honor of Duane’s wife. The yacht is equipped with a golf course, speed boats to retrieve stray golf balls. The yacht comes with its own helipads, helicopters, a submarine. Amenities that make bars and gym inside a boat sound sheepishly ordinary.
Jet ski through the Mediterranean waves like Bey
Beyoncé makes motherhood look as fabulous as a limited edition Hermès handbag. On vacation in St. Trop (that’s how locals call it), she’s been seen jet skiing in the clear blu ocean, then chills in the hot tub with Blue Ivy on their super yachts.
Shopping at Place de la Garonne
St. Tropez is definitely not lacking options when it comes to shopping. From small stores in hidden alleys around the harbor to one of a kind boutique on the beach. Parents of Blue Ivy favor the ultra chic yet laid back Place de la Garonne. Quirky famous French label: Manoush, can be seen. Zadig et Voltaire boutique, known for their signature T-shirts with studded wings and oversized cardigans are total must buys!
Dance the night away at Les Caves du Roy
At the Byblos Hotel, Les Cavaes du Roy captivates the hottest guest list, biggest spenders and best musical line-up. Jay-Z is known to spin an occasional mix with in-house DJ JackE. The scene at this hotspot gets hotter every season!
Grab a drink on the beachfront at Club 55
Hip hop’s royal couple loves making a boat stop by Club 55 on a sizzling hot afternoon. Bungalows, white canopies, Mediterranean beach club and non-stop Cristals. It’s the scene at Club 55, where Bridget Bardot loved the seductive atmosphere back in the day. Its gourmet cuisine includes: Beluga caviar, beef filet, beautiful plates of sushi made from market-fresh seafood. We highly recommend getting the best seat in the house: Waterside Lounger!