Fashion in Hong Kong is an ongoing process of transformation and imagination.
Wardrobes are often brimming with avant-garde threads, but the industry is also trying to limit excessive consumption with eco-friendly clothing. Hong Kong street fashion is now combining feminine and masculine looks together, with comfortable yet chic looks. Not all fashion has to be from top of the line designers; trending styles can even be found in designers’ vintage clothing lines with reasonable prices.
Sketcharound believes that “originality should surpass gender” as timeless, modern, and simple pieces of clothing are created for contemporary women and men. It was founded in 2013 by two Hong Kong-based designers who graduated from the London College of Fashion and University of Huddersfield. The unisex brand focuses on fashion without gender orientation, reinventing conventional practices with innovative materials to create exquisite tailor work with high sustainability and functionality.
S206, PMQ, 35 Aberdeen Street, Central
Harrison Wong’s style consists of original contemporary apparel and accessories for urbanears. His fashion has an edgy, aggressive design but also holds an understated elegance. Clients will typically be fashion aware with a good eye for design, tending to incorporate art and taste into daily life. The apparel and accessories are high quality yet affordable, demonstrating that fine design and taste are not determined by the price tag.
Designer Kenax Leung, whose passion towards fashion design sparked during his junior secondary school years, has showcased his MA collection during the Hong Kong Fashion. He has launched his fashion label named “kenaxleung” and shown the spring summer 2013 collection featured in the FSHIONALLY COLLECTION#1 fashion show. He created an oversized menswear collection, which was inspired by Felix Schramm’s installation artworks. His foil paper printing and the flat construction patterning have been the foundation of his first ready-to-wear collection.
Methodology was founded in 2011, giving garments a second life with little waste. Similar to cubism, Methodology suggests designing garments that can be taken apart and reformed into completely different styles. With Methodology, there’s no limitation. With its transformable design and creativity, various possibilities and style could be created by each wearer every day.
MISCHA was founded in 2004, embodying the personal style and sensibilities of its founder and creative director, Michelle Lai. The brand is the best known for its signature hexagon print tote bags and accessories, becoming a travel and style essential for the global citizen. Whether spotted on the way to work, at the beach or boarding a flight, it has come to symbolize a woman on her personal adventure. The brand’s identity has been steered by a global understanding and aims to inspire the wondrous spirit within us similar to Jetset Times.
1/F, Kong Tak Building, 92 Connaught Road West, Sheung Wan, Hong Kong (appointments only)
Melissa Bui is a luxury womenswear brand which blends modern embroidery and embellishment with a feminine vintage sensibility. Melissa Bui is a dreamer and a firm believer that magic exists in creativity. Her approach to fashion reflects her rampant imagination: each season, she envisions a magical world and brings it to life through her collection.
Shop H308, Block B, PMQ, 35 Aberdeen St, Central
Sau Lee is inspired by the bold, eclectic women of Hong Kong. These fashions are perfect for women who aren’t afraid to stand out from the crowd. Dresses make you feel chic, confident, and sexy while still staying with fair prices.
21～27 Queen’s Road Central, Central
This high-end fashion brand is synonymous with elegance and femininity, and it has been widely acclaimed for its stylish design, quality fabric and exquisite craftsmanship. Its reputation has influenced many fashion brands in the local fashion scene.
You can also check out more looks in our Hong Kong travel guide.