8 Local & Fashionable Brands In St. Bart’s

Fashion brands in St. Bart’s are a mixture of comfortable clothing ready for a sandy day at the beach, but also looks that present chic style and elevated islander taste for larger events and upscale restaurants.

Check out this St. Bart’s look book to find all the brands that are sweet and saltwater, whether you’re stepping off a boat from a day trip touring the island or ready to relax on the aquamarine shores, tinted sunglasses and all.

MACKEENE swim shop

8, Rue du roi Oscar 2, Gustavia, Saint Barthélémy 97133, St. Barthélemy

Two French brothers started this company together in 2006, their Scottish roots linked to St. Bart’s from an aviation ancestor who was passionate about technology and nature. One of the brothers, Rodolphe, lives in St. Bart’s as a professional kite surfer, and the other brother, Harold, lives in Paris as a graphic designer. Each brother joined together their areas of specialty in order to create quality material for all things sand and surf. This is the first line of swim shorts with magnetic closure, paving the way for men’s swim line boutiques in St. Bart’s. This brand is known to be both functional and chic, with unique colors as well as water-repellent fabrics.

Poupette St. Barth

Rue de la Republique, Gustavia 97133, St. Barthélemy

In 1995 Poupette Giraud founded Poupette St Barth, the name ‘Poupette’ meaning Little Doll. This brand is all about cute outfits that are adorable but also fresh. Clothes take on all types of events, with pieces for the beach, parties, or everyday living. Poupette embraces tropical living with soft, sensual, and bohemian chic styles for women of every age. Colors of paradise inspire this designer with shades like fuchsia, candy pink, lagoon turquoise, and almond emerald as she creates clothing between her two homes on St. Bart’s and Bali.

Lolita Jaca

Gustavia 97133, St. Barthélemy

Lolita Jaca is a cruise brand blending with Caribbean life, using homemade patterns, renewed cuts, and finishes on each piece to create a timeless feel. Each piece reflects comfort as well as bold elegance. The Kimono is one of the staples of Lolita Jaca, using embroidery, lace, or sequins to bring added beauty to any women’s closet.

Voilà St. Barth

Gustavia 97133, St. Barthélemy

Voilà is known for its nautical striped shirts and cozy cardigans for both men’s and women’s clothing. There are colorful linen shorts and shirts, and Kapten and Son watches are a staple. Chez Dede beach totes, beaded bracelets, and seahorse tunics will allow all your islander needs to be met and exceeded.


Rue de la Republique, Gustavia 97133, St. Barthélemy

Former stylist Christiane Celle founded this store in 2018, and it has since evolved from a bookstore and gallery into a curated space featuring not only fashion but also modern photography, books, and goods for any home around the globe.

Eden Being

Baie de Saint Jean, St Barthélemy 97133, St. Barthélemy

Eden Being was launched in 2016, bringing a collection of current trends in food, travel, art, and fashion. This store has even introduced new sustainable labels and exquisite pieces of jewelry to elevate any outfit or mood.


Rue de la France, Gustavia 97133, St. Barthélemy

Volver brings forth worldwide trends to your own little St. Bart’s island, no matter where you are after you leave. There are many European brands, allowing that island spirit to come through all styles. Volver and luxury beachwear go hand in hand, from day to night and anywhere in between.

Free in St. Barth

Les Hauts du Carré d’Or GUSTAVIA, 97133, St. Barthélemy

Free in St. Barth believes that each piece of clothing should represent “not only the island but also the art of living.” There are pieces for men, women, and children, from comfy styles to more dressed up looks. Many tunics have a vintage wash look, and sweatshirts/shirts are known for their printed designs with island logos.

Amanda Dettmann


Amanda is an avid traveler who calls Maine her home, but her favorite places include Amsterdam's Christmas markets and Shakespeare's Globe in London. She is passionate about poetry, theatre, and teaching writing to kids and adults with disabilities. She thinks the best part of traveling is hearing strangers' incredible stories. Her ultimate mission? To find the tastiest cappuccino in the world.

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