SHOP Marrakech: 10 Local Boutiques You Can’t Find Anywhere Else

BY WENDY HUNG

With a generation of booming young designers and an exciting art scene, shopping in Marrakech is posh, a little vintage, a little modernity and a whole lot of Arabian styles! 

Argan Oil – Herboristerie Firdaous

Galerie Essalam, 1er étage, Nº 26, en face de Boutique MARWA, Passage Prince Moulay Rachid, Marrakech 40000, Morocco (map, website)

When it comes to buying argan oil in Marrakech, you want to look for herboristerie (keyword!) which is an antique-like apothecary. Imagine the one mentioned in Shakespeare’s Romeo & Juliet: mysterious, petit, oozes of medicinal herbs. Herboristerie Firdaous isn’t glamorous but you’ll find pure (another keyword in Marrakech) argan oil. Owner Mohamed Lougdali can also recommend remedies, aromatherapies catered to your needs. Besides argan oil, you’ll find rosemary, mint, thyme and rose oils from plants grown in farms.

Instagram/chrysis_eye

Decor – Akbar Delights

Rue des Vieux Marrakchis Marrakech Guéliz (map, website)

At Akbar Delights, you can browse through all sorts of embroidered textiles, handmade furniture, luxury clothing and so much more. Targeting an affluent crowd, you can also find a location inside the world-famous Hotel La Mamounia.

Akbar Delights

Womenswear – Norya AyroN

D.S.Abdelaziz, Marrakesh, Morocco (map, website)

Looking for a local designer brand creating posh and trendy styles? Check out Norya ayroN’s pop-up shop full of chic kaftans and fabulous dresses in which you’ll want to strut down local streets ASAP! The Algerian-French designer has worked in Paris, London, Cannes & Marrakech. Her feminine and gorgeous clothes are already worn by celebrities including: Kate Moss, Sharon Stone, Maggie Gyllenhaal and many more.

Norya AyroN

Menswear – Marrakshi LIFE Atelier

111 Rue Yougoslavie Marrakesh 40000 (map, website)

Fashion photographer Randall Bachner’s menswear collection can be seen and bought in the new Guéliz (or “New Town”) district. Products used in recent shoots can be discovered in the store, fun items including: oversized coats and hats. All exuding smart styles with hipster vibes. Expect to see lots of handwoven clothing made in Marrakech.

Facebook/Marrakshi LIFE

Local Art & Designs – Souk Cherifia

D.S.Abdelaziz, Marrakesh, Morocco (map, website)

Here’s a consolidated place where you can find local creatives selling their designs at super affordable prices. Souk Cherifia caters to those who aren’t looking to buy souvenirs at souks. These are artists who design anything from totes to Sissimorocco cushions.

Facebook/Souk cherifia

Couture Fashion – ART/C

96 Rue Mohammed el Beqal, Marrakech, Morocco (map, website)

Artsi Ifrach, the incredible Israeli and Moroccan designer mixes art and culture in the most creative way. Without attending any fashion programs, his avant-garde creations have already been shown during Paris Couture Week. Check out his brand store ART/C in Marrakech for an artistic look inside local fashion breaking boundaries.

Facebook/ART/C

Moroccan Rugs – La Porte d’Or

Souk Semmarine, 115, Marrakesh, Morocco (map, website)

Although it’ll feel a lot more like walking into an antique shop, La Porte d’Or is best for Moroccan rugs. The sellers here can explain how each rug is woven by hand, or the history behind various patterns.

Facebook/La Porte D’or

Local Flea Market – Bab el Khemis

Avenue Bab el Khemis (map)

Khemis means “Thursday”. Although this souk is open everyday but you’ve gotta go on Thursday for the truly authentic atmosphere. If you’re on the look out for vintage goods, thrift finds, this is where you’ll rummage through the coolest random goodies.

Furniture – MaisonLAB sarl

Some are interested in antique furniture from local souks, but New York interior designer Martin Raffone elevates Moroccan modernism to a contemporary and sleek stratosphere. You can fall in love with sophisticated bed/bath and other linens, tabletop, kitchen and utility, office, travel and personal items at this swanky store.

MaisonLAB sarl

Concept Store – 33 Rue Majorelle

33 Rue Yves Saint Laurent, Marrakesh 40000, Morocco (map, website)

Appropriately situated on a street named Yves Saint Laurent, 33 Rue Majorelle is a totally hip concept store selling 100+ products made by Moroccan and worldwide designers. You can check out anything from fashion pieces to kitchenware in this awesome boutique.

Facebook/33 Rue Majorelle

Where’s your favorite place to shop in Marrakech? Share with us in the comments.

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