As much as we all love Manhattan, Times Square has always carried a sort of overly-touristic vibe. Not too attractive if you’re the kind of traveler who is more of an aspiring West Village artist or a Brooklyn hipster-wannabe, a trip down to Times Square on any day seems like a complete nightmare. But what happens if you do want to be in the chaos, in midst of neon lights and shuffling crowds? Forget Dave & Buster’s, there’s gotta be a better choice!
And there is! Row NYC opened, it’s an illustrious Times Square Hotel boasting 1,331 contemporary guest rooms. The art-driven environment and eclectic approach to cuisine make Row NYC the first of its kind to breathe imagination into a hotel experience in Times Square. Foodies who have traveled to NYC specifically for a dinner at Balthazar or getting your hands on Murray’s cheese platters are now able to taste those experiences right in Times Square. In other words, Times Square is getting more jetset, thanks to the launch of Row NYC.
The reception area is flanked by light sculptures on which New York based artist Yorgo Alexopoulos projects an abstract tableau of graphic animations timed throughout a New York City day. The dynamic lobby also features Iconic M, a satellite location of the cult international news retailer Soho News, as well as an expansive state-of-the-art Internet lounge and complimentary WiFi throughout the property.
Around the corner, District M lobby bar and restaurant offers a European style eatery open for breakfast and dinner with a diverse and quality crafted menu from some of NYC’s popular European bakeries and bistros including Payard, Balthazar (whoo, our favorite!) and Pain d’Avignon. At night, District M transforms into a lounge with live music. The evening menu includes a hand-selected cheese program from Murray’s cheese shop in Greenwich Village, prized domestic and international charcuterie, and signature Neapolitan-style, hand-stretched pizzas.
Remember those famous candid photos of Jackie Onasis in black and white back in the day? Our favorite highlight in Row NYC’s launch is the much-anticipated commissioned digital art gallery by paparazzo extraordinaire, Ron Galella, dubbed the “Godfather of the U.S. paparazzi culture” by Time magazine. The digital gallery will present still photographs capturing the hedonistic heyday of New York City during the late seventies and early eighties. Never before seen photographs by Galella will be on display within the new guest and entertainment suites.
A full-fledged food market, City Kitchen, is set to open in Row NYC in 2014, offering even more cuisine from beloved New York City restaurants. It will be a respite for foodies who work in the area and allow hotel guests to get a taste of New York’s finest without ever having to leave the property. City Kitchen is positioned to raise the culinary bar for Times Square.